It
is not enough for one to talk the talk. One must go further to walk the talk.
In other words, one must practice what one preaches.
After
the entrepreneurial culture has taken root in us, we would be good to go. To be
able to walk the talk effectively, we must always think outside the box and see
things from different perspective. We must see the glass as half full rather
than half empty. A story is told of a man who sent two servants to go to a
nearby town to see whether there is a potential market for the shoes that he
has produced. After the survey, one servant reported that the residents in that
town do not wear shoes and as such there is no potential market there. The
other reported that the fact that the residents in that town do not even wear
shoes, makes it a good business opportunity that his master must capitalize on.
Furthermore, many a times, business ideas flash into our
heads from nowhere but we just let them vaporize from our heads and they do not
return again. Most, if not all of such ideas can be capitalize on for
entrepreneurial purposes and as such they should be written down. These ideas
should later be assessed in order to rule out the non-feasible and the
non-viable ones.
Finally,
conceiving a business idea without incubating it is no good than not conceiving
it at all. After cross examining the ideas, the rest which proves to be
prospective should be then converted into workable/marketable products or
services. One must take the bull by the horn and must also be innovative and
creative to be able to bring these ideas into reality. One mistake most people
make is that they want to figure everything out completely before implementing
their ideas but those ideas never materialize since their minds wander on 1000
reasons why the idea will not work although the business idea is feasible and
viable. Don’t be afraid to experiment after all entrepreneurs are risk takers.
Start small but think big! As the adage goes, “If you fail to plan, you plan to
fail.” One must also have a business plan which serves as a blueprint for how
you are going to start, manage, grow, and finance your culinary venture as well
as a communication tool or instrument to communicate with other stakeholders.
It is an undeniable fact that financial constraint has become a hard nut to
crack for many upcoming entrepreneurs since the banks are reluctant to give out
loans to people of such caliber. One can start investing a portion of one’s
income (chop money) whilst in school and/or part of their national service
salary into lucrative investment portifios so as to accumulate enough funds to
finance one’s own venture.
Do
you have a business idea? Is it feasible and viable? Is it prospective? If your
answer to these questions is “yes”, then what are you waiting for? The
best time to plant a tree was 20 years ago. The second best time is now.” –
Chinese Proverb
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The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb
Reference
Buame,
Samuel. Entrepreneurship: Entrepreneurial Education, Venture Creation and
SME Management in Ghana. Weija-Accra: University of Ghana Business School, 2012. Print.
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